The first high-tech Amazon Fresh grocery store in the Woodland Hills, Los Angeles is positioned to disrupt the retail landscape.
The store, with an area of about 35,000 square feet, will be open from 7 a.m. to 10 p.m.
The Amazon Fresh grocery store is not a part of the Whole Foods brand nor the self-serve Amazon Go supermarkets already running throughout the US.
The Amazon Fresh grocery store utilizes self-serve technology as it offers premium local and imported brands, such as seafood and meat.
The store is also introducing Amazon’s own exclusive brands Fresh and Cursive, including products like natural hormone-free chickens at 99 cents a pound and red and white wines under the Cursive brand. Meanwhile, local products like Groundworks coffee and Röckenwagner bakery goods will also be available.
Shoppers will find Duke’s mayonnaise from South Carolina and Ellenos yogurt from Seattle. Serving them are in-store cooks who will be on-site to offer fresh food, such as made-to-order pizzas, freshly baked bread, hot sandwiches, and rotisserie chicken.
Amazon Fresh offers shoppers with different ways to transact with the store. Aside from traditional checkout lanes where one can pay via cash, credit, or SNAP, the Amazon Dash Cart service and Alexa integration allow customers to see shopping lists and find items on shelves.
With the Dash Cart service, consumers can place their items into the cart and use the Fresh QR code for logging in to the Amazon app. They can log out through the Dash Cart lane for the payment. The cart has sensors and computer vision algorithms to identify the items placed into it.
Moreover, Amazon Fresh features same-day home delivery and in-store pickup. To avail of these services, a shopper should proceed to the in-store customer service desk or bring their purchase to a particular pick-up parking zone.
For Amazon, US consumers prefer to purchase fresh goods online and have them via delivery or in-store pickup, which are both free for Amazon Prime members.
More Amazon Fresh stores will be opened in Los Angeles and Chicago.
In August, Amazon has announced its plan to hire 3,500 additional workers in cities across the US as part of its expansion initiative amidst the pandemic.
In a blog post, Amazon said the additional workers will be added to its efforts in cloud computing, advertising, smart assistants and grocery delivery, among other areas.
Amazon has been growing its workforce this year.
In March, it announced that it is adding 100,000 new full-time and part-time workers in the US due to a surge in online shopping amid the coronavirus outbreak. The additional staff will be placed in Amazon’s fulfillment centers and delivery network.
In a blog post, Amazon said: “We are seeing a significant increase in demand, which means our labor needs are unprecedented for this time of year.”
The firm previously announced that customers could experience more extended delivery times than usual due to the high volume of orders due to the coronavirus outbreak. As of Monday, the number of cases in the country has surpassed 4,000.